Contact : BOSS-certification@stratx.com

Launched 1 year ago, Blue Ocean Strategy Simulation (BOSS) has already been used by B2B, B2C and healthcare companies leading to multiple application projects. BOSS has also been embraced by top universities and used by over 5000 executives and students.
The network of certified members, 15+ professionals worldwide, includes consultants, professors, executives, entrepreneurs and is growing after each certification session.

StratX’ Blue Ocean Strategy Simulation enables your clients to experience Blue Ocean Strategy by applying its theory, methodologies and tools. As an outcome, the participants will understand what it takes to switch from a Red Ocean to a Blue Ocean strategic mindset.

There are many ways you can use the Blue Ocean Strategy Simulation, such as:
1. To jumpstart Blue Ocean Strategy initiatives by bringing together senior management or cross functional management teams
2. To broaden the Blue Ocean Strategy spirit with your client organization, creating visibility and support for ongoing and future Blue Ocean Strategy projects
3.  To help your clients develop or reinforce a culture of innovation, and in the process have them understand the power of the Blue Ocean Strategy approach.

The simulation can be used with groups ranging from 10 to 100+ individuals, as part of small workshops, large leadership meetings or online with remote virtual teams.

During a BOSS-based session, typically 1.5 to 2.5 day in length, participants work in teams to manage a fictitious consumer electronics company. The simulation framework allows them to break away from the competition and create a blue ocean of new market space for their virtual company. A simulation embedded case study provides the Visual Exploration of the market, using the Six Paths Framework to reconstruct market boundaries. Based on a rigorous analysis of the case, teams must develop their Blue Ocean Strategy (BOS) offerings using BOS tools such as: strategy canvas, value curve, four action framework, ERRC grid, etc. Throughout the simulation, participants are required to invest in both the Red Ocean components of their portfolio and the Blue Ocean ventures. Participants, grouped in teams of 3 to 5, compete against computer controlled firms and can see the outcome of their decisions in real time. That kind of direct feedback is vital for novice Blue Ocean strategists.

The simulation creates a fun, highly charged environment where strong teams are formed and come away energized and wanting to apply Blue Ocean Strategy principles to their business.

To ensure consistent quality in the way the simulation experience is delivered, StratX is making the simulation available to consultants and corporate trainers who have been trained and certified in how to use the simulation in corporate environments. Please contact StratX at BOSS-Certification@stratx.com to learn more about the Blue Ocean Strategy Simulation, how to become trained and certified as well as the licensing terms and conditions applicable in your country.