Testimonial

The StratX Customer Focus program actively contributed to generate effective networking within our organization and helped us significantly improve our customer value proposition. I have no doubt that in our future programs with StratX, we will reach the same 90% satisfaction rate we achieved with our Customer Focus Initiative.
Michel Lambert
Vice-President Strategic Management - Alcan Engineered Products

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Case study

Using the StratX approach to embrace long-term view

Get in touch

Contact one of our consultants to talk in person about how we can help in developing the marketing skills within you company

To achieve top-line growth and profitability, talking about customers isn’t enough. With 75% CRM systems failing to assist and respond to customer needs, more and more companies are recognizing that true success lies in changing internal attitudes and behaviors and in building a customer centric organization.

Achieving those objectives is the goal of the StratX Customer Focus Excellence Practice. Whatever your industry, StratX can design a program that not only supplies the best academic insights, but the real world practice to improve skills and implement meaningful culture change through:

• Aligning customer focus with strategy and organization
• Gaining customer insights before the competition
• Fostering employee mobilization for superior customer value delivery
• Achieving long term customer loyalty

Our Customer Focus Excellence practice offers integrated, flexible, customized and action-driven delivery to turn your customer vision into tangible results. Expected benefits are:

Expected Benefits for the company

• Customer focus throughout the company and across all departments
• Focused organization to implement the strategy
• Create a set of shared values, attitudes, skills and language to implement culture change in the entire organization
• Total employee mobilization for superior customer delivery
• Internal cooperation and teamwork

Expected Benefits for leadership development

• Better understanding of what customer focus means
• Identification of the factors that favor or hinder customer focus
• Identify strategic customers
• Build action plans to address identified gaps and achieve higher performance
• Better leverage of individual capabilities
• Create value in the manager’s current function and throughout their career

Contact StratX

Get in touch : For more information about our Customer Focus practice, and how we can work for you, contact us to speak to a StratX consultant in your region