A leading European pharmaceutical company achieved huge sales with its first blockbuster, but wanted to ensure staff were capable of replicating this success worldwide. StratX worked with leaders to design a new marketing system that challenged current thinking, aligned the company via a single planning process, and provided the right training to more than 800 employees.
For a leading Fortune 100 company, StratX designed and managed a worldwide leadership curriculum in marketing excellence. High-potential participants were challenged to complete three modules in three different countries. Each module was constructed to develop different skills — strategy, execution and leadership — with each location chosen to complement the program content.
No two companies look at marketing excellence the same way. For some, it means the consistent implementation of classic marketing tools. Others may interpret it as the flawless execution of marketing plans. Certain companies need to develop their processes, while others seek innovation above all.
Whatever your goal, the challenge is to not only understand what you must excel at today, but how to prepare for the future. The impact of most programs come after the first year, so you need to look several years ahead to determine your key success factors. Identify those, and you can create a program that implements all of the competencies necessary for long term success.
To realize that goal, every StratX team is as different as the clients we serve. By creating teams with deep expertise in your industry, we can more effectively bridge the gap between current and future marketing skills. Through our action-based learning approach, we can also shorten the time from skills development to application, increasing overall impact and ROI. Two examples are below.
Mobilizing and Enabling the Organization to Drive GrowthWhether companies grow organically or by acquisition, a key challenge is to maintain effective working practices, and balance the need for control with a productive and creative environment. The marketing function is often the least structured part of the company, yet good processes and tools can actually improve productivity and creativity.
For these companies, StratX can design a marketing excellence program that will mobilize and enable the entire organization, with systems to transform all commercial aspects of the business:
At all levels of the organization, StratX consultants will work to gain commitment to change, review the people and processes currently in place, develop new processes and tools, train people in the new way of working, and provide ongoing support to ensure a lasting transformation.
Inspiration and Innovation for Marketing Leaders
Companies often have excellent systems in place, yet struggle to realize their full marketing potential. With so many daily pressures, it’s easy for managers to feel constrained in their ideas and vision, and lose the larger goal of delivering sustainable and profitable long term growth.
Concentrating on the development of a company’s marketing leaders can re-energize the organization as a whole, enabling them to again deliver transformational ideas and act as catalysts for lasting change. Just as important, the right program can inspire great loyalty, as leaders feel valued within the organization.
For these high-level engagements, StratX first conducts structured competency reviews, and provides personal development planning. Company needs and key success factors are also evaluated. Specific programs are then created around the needs of small teams, to instill confidence, raise skill levels, present cutting-edge ideas, and inspire leaders to do and be more within the company.
For more information about our Marketing Excellence practice, and how we can work for you, contact us to speak to a StratX consultant in your region.
