StratX:: The Key to Strategic Excellence


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From Market Research to Business Value
Using the StratX approach to embrace long-term view
Client objective

Procter & Gamble, a company with one of the largest and strongest portfolio of trusted brands, wanted to create and deliver a customized training program for senior market research experts to hone their strategic thinking and business acumen.

The objective was to equip market research teams with the know-how to provide high value consulting to internal clients as a key pillar in creating brands that touch the the lives of people.

Seminar themes would include :

  • Strategic decision making & Customer centric information

  • Marketing ROI & Financial acumen

  • Brand positioning & Competitive analysis

  • Execution excellence

StratX solution

StratX designed a customized 4-day classroom program led by two StratX consultants and P&G senior managers, including:

  • Concepts and best practices from within and beyond the consumer goods sector
  • ‘Learn by doing’ Markstrat simulation team work
  • Competitive outmaneuvering case study & CHESS tool
Result

The unique StratX approach provided the following benefits:

  • Established a clear vision of where market research is going and the accountability to meet business needs
  • Helped professionals gain confidence in strategic and business advice through world-class tools and simulation
  • Provided a 'safe' environment to learn from mistakes and make product decisions in response to competition
  • Brought to life the importance of embracing change, team building & long term view of strategic impact

Quotes from P&G partipants:

  • "Fantastic and engaging!"
  • "Excellent Training Process"
  • "Both instructors were very knowledgeable"
  • "It was great to have non-P&G examples/opinions to challenge our "standard" way of thinking"

"Overall, the StratX program was a very powerful training tool for our managers, and the StratX consultants were wonderful to work with.  What separates the StratX program is the holistic training it offers, mainly by placing participants in a highly interactive environment.  It solidified many of the concepts we want our managers to better understand, and in a way that stayed with them as they went back to their daily work post training.  I would gladly work with StratX again in the future."
Ray Luther, Director, Consumer & Marketing Knowledge - P&G

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